Career Highlights

Grow Gorgeous Rebrand

Executed Grow Gorgeous Rebrand campaign including full website redevelopment and launch event.

Within 30 days of re-launch, social engagement rate was up by 75% on average, and follower numbers grew by +850%!

Grow Gorgeous CRM Strategy

Managed the Grow Gorgeous CRM strategy - including full rebrand of channel, growing the customer database 77% YOY, increasing revenue 98% YOY and driving £3.4M revenue.

Reserve Wines Black Friday Campaign

Cross channel Black Friday strategy delivered +180% revenue YOY, £21.5K, Conversion Rate 2.21% +15% YOY.

Private White CRM Strategy

Managed the new customer acquisition strategy and email marketing campaigns with an editorial first approach with comms.

Grew the channel +42% YOY, driving £2.9M revenue & acquiring 22k new customers (+28% YOY).